• Organizing -The DNC invested $100,000 in the Florida Democratic Party and $100,000 in the Pennsylvania Democratic Party to put Puerto Rican organizers on the ground to help connect them to social services in the community and register them to vote;
  • Cell phone numbers — Purchased the cell phone numbers of Puerto Ricans who relocated from the island to Florida (300k cells) or Pennsylvania (25k cells) to reach, educate, and mobilize this community.
  • Research — Partnered with the MirRam Group to identify issues of importance and messages that connect with the Puerto Rican community.
  • The DNC is proud to support Latinx candidates across the country through state investments, split fundraising emails, and organizing support. This includes: January Contreras, Nelson Araujo, Debbie Mucarsel-Powell, Antonio Delgado, Gil Cisneros, Sylvia Garcia, Veronica Escobar, Randy Bryce, Tatiana Matta, Xochitl Torres Small, and Richard Ojeda.
  • We have also been lifting up Latinx candidates on the DNC social media platforms, including: Michelle Lujan Grisham; Tatiana Matta; Ammar Campa-Najjar; Xochitl Torres Small; Alexandria Ocasio-Cortez; Veronica Escobar; David Garcia; Lupe Valdez; Michael Brooks-Jimenez; Jimmy Gomez; Linda Sanchez, and Nelson Araujo.
  • Former Labor Secretary Tom Perez was elected the first Latino chair of the DNC in February 2017.
  • We’ve more than doubled the number of African-American officers and increased the number of Latino officers. The Latino Officers include: Vice Chair Maria Elena Durazo, Finance Chair Henry Munoz, and Treasurer Bill Derrough.
  • For the first time in DNC history we have a Dreamer elected to the DNC — Ellie Perez from Phoenix, AZ.
  • As of May 2018, the DNC had increased Latino staff by nearly 400% (from 5 to 19); overall, 44% of DNC staffers are people of color.
  • All DNC employees undergo mandatory diversity training on inclusion and respect with a course focused on micro-inequities, stereotypes and bias.
  • We created an online directory of diverse vendors — sortable by geography, certification, and skill set — as a reference to state parties, partners, and campaigns.
  • Radio Ads — The DNC launched a Spanish-language radio buy in Arizona, Nevada, Texas, and Florida to reach the Latino community ahead of the midterm elections. Listen to the Florida ad here and ad in other states here.
  • VAN — The DNC provided a nationwide model in VAN to identify Spanish-speaking voters in targeted communities to state parties around the country. This model helps identify, target and contact Spanish-speaking voters. This model is a score that predicts the likelihood that an individual prefers to speak Spanish rather than English — based on the language people chose to respond to in a survey. States use this model to test targeting Spanish speaking voters in all states and for their GOTV efforts in this final stage.
  • Phone Banks — The DNC is co-hosting Spanish-language phone banks in partnership with Latino Victory Fund and BOLD PAC. These phone banks target Spanish speaking voters in critical elections around the country. Spanish-speaking volunteers are recruited to help make calls.
  • The DNC has distributed an online Latino Voting Rights Toolkit in English & Spanish for campaigns and allied partners. This toolkit includes voter protection advice and solutions to matters affecting Latinx and Spanish-speaking voters.
  • The voter protection hotline is also available in Spanish. The number is 866–2-YO-VOTO | 866–296–8686



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The Democrats

The Democrats


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